If your interest in Korean Culture and Entertainment (Hallyu – Korean Wave) lies beyond watching Korean Dramas and K-POP videos and if you seriously interested in building a career in the Korean Entertainment industry then doing an MBA in Korean Culture from Hallyu Graduate School would be your first stepping stone towards the realization of your Korean Dream.
The Catholic University of Korea’s Hallyu Graduate School provides a basic intellectual platform for understanding Korean Wave culture and cultural industries through practical hands-on research, as well as for planning and producing a creative Korean Wave culture to lead the cultural content industries of the future. The school currently operates a Korean Wave MBA program to produce cultural business experts and a Korean Wave business expert course. It also provides an ACE Korea Program (Attractive Cultural Experience Korea Program), designed to give foreigner residents in Korea a deeper understanding of the country through the Korean Wave.
The MBA curriculum would have 4 semesters, with a mandatory business project for every semester. The classes would be conducted twice a week on Fridays 18:00-21:30 / Saturdays 10:00-14:00 for 16 weeks – 9 hours/week. The MBA curriculum comprise of subjects as listed below:
- Understanding Hallyu
- Daejanggeum Road
- New Media and Digital Hallyu
- K-POP Music
- Korean Drama Analysis
- Global Entertainment Industries
- Understanding Culture Technology Trends
- Hallyu and Foreign Consumers Comparisons
- Hallyu Culture-Tourism
- Hallyu Medical-Tourism
- Cross-Cultural Policies
- Peter Drucker’s Strategic Management
- SM Entertainment’s Music Business
- Hallyu Global Culture Marketing
- Developing Hallyu Tourism Goods
- Hallyu Products and Service Marketing
- Storytelling and Branding Strategies
- Understanding Contents Industries
- Research on Hallyu Cultural Ecosystem and Health
- Master’s degree Thesis
The ACE (Attractive Cultural Experience) Korea Program is mostly targeted at working professionals and will have 3 modules. The classes would be conducted once a week on Thursdays 18:00 – 21:30 for 16 weeks. The ACE curriculum will have subjects as listed below:
Cultural Korea
- K-POP music
- Understanding Korean Movies
- Understanding Korean Musicals
- Understanding Korean Literature
- Korean Festivals and Travels
- K-Fine arts and exhibiting
- K-traditional arts
- Korean Dramas and broadcasting contents
- Play, dance-performing arts
- Fashion, cultural trend of consumption
- Game and animation industry
Smart Korea
- Change in the world economy and Assignments in the Korean economy
- Dynamics of Korean society and political culture (including DMZ tour)
- Korean IT Technology
- Korean change population structure and problems of multicultural society
- Competitiveness and assignments of Korean education
Enjoyable Korea
- Korean medical and welfare service
- Korean executive and public service
- Korea food- taste / cook
- Experience of Korean traditional market
- Beauty of Korean ancient architecture- the Changdeok palace moonlight trip
- Korean nature and environment- walk on Olegil
- Korean culture of drink and entertainment
- Korean Catholics and culture
- Temple Stay
For more details and application procedure you can visit the Hallyu Graduate School website. By default the website opens in Korean language so make sure that you select the English language link on the top right hand corner of the website.